Gaming and the over 65’s

Digital/video games are big business. In 2024, the video games industry was reportedly worth almost USD$300 billion globally, with an estimated 3.2 billion players worldwide. The consumer base of the gaming market is becoming increasingly diverse, with women now making up an estimated 48% of players. However, most gamers remain young, for example adults aged 65+ make up just 6% of the player population in the US.